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The resilient 30-year journey of ISUZU Vietnam
ISUZU 30-year journey is not only marked by proud milestones of continuous growth but also a heartfelt story of companionship with Vietnamese society, built on the steadfast trust of our partners and customers. Each milestone along this journey illuminates the spirit of innovation, dedication, and a deep commitment to the community, all striving toward a sustainable future.
THE REMARKABLE
MILESTONES
Three decades of creating value, ISUZU Vietnam has left a profound mark in the hearts of Vietnamese people—not only through outstanding achievements but also through its journey of companionship and growth with the country.
  • Establishment of ISUZU Vietnam
    The beginning of ISUZU's journey in the Vietnamese market.
    1995
  • Launch of N-Series
    The first milestone with the durable N-Series truck is meeting Vietnam's transportation needs.
    1997
  • Launch of Trooper
    The first versatile SUV model for Vietnamese customers.
    1998
  • Joining Vietnam Automobile Manufacturers Association
    As one of VAMA's founding members, ISUZU contributes to the growth of Vietnam’s automotive industry and the economic development of the community.
    2000
  • Launch of Hi-Lander
    The Multi-purpose wagon model marked ISUZU's progress in the multi-purpose vehicle segment.
    2003
  • Launch of ISUZU D-MAX
    The first durable and powerful ISUZU pickup truck made its debut in Vietnam.
    2005
  • Launch of F-Series FTR
    Expanded the product lineup with a medium-duty truck to meet diverse transportation needs.
    2006
  • Launch of N-Series and F-Series with Euro 2 Standards
    Pioneered compliance with Euro 2 emission standards in Vietnam and customer transportation needs.
    2008
  • 25,000 Vehicles Produced Milestone
    A significant milestone affirming production capacity and customer trust in ISUZU after just 15 years of operation.
    2010
  • Launch of QKR - Truck for Everyone
    The most successful light truck model of ISUZU Vietnam.
    2012
  • Obtained ISO 14001 Certification
    Commitment to environmental protection proven by international standards.
    2013
  • Launch of All New ISUZU D-MAX
    Inheriting the core values of the ISUZU D-MAX, the all-new version undergoes a complete transformation with numerous upgrades in design and technology.
    0
  • Launch of E-Series Tractor Head
    Marked 20 years of operation in Vietnam with the launch of a Tractor Head for long-haul transport.
    2015
  • Launch of mu-X
    The all-new generation of ISUZU SUVs for Vietnamese families.
    2016
  • Establishment of ISUZU Auto Care Center
    Affirming the commitment to continuously enhancing “Customer Satisfaction,” serving as a Spare Parts Storage Area, a Technical Training Center, and an Advanced Repair Facility.
    2017
  • Pioneering ISUZU Blue Power Technology
    The entire product range met Euro 4 standards, optimizing performance and being eco-friendly, fuel-efficient, and durable.
    2018
  • Establishment of Hanoi Representative Office
    Expanded presence and enhanced customer support in the North.
    0
  • Establishment of Northern Spare Parts Warehouse in Bac Ninh
    Contributed to improving after-sales service quality in the Northern market.
    2019
  • 70,000 Vehicles Produced Milestone
    The all-new generation of ISUZU SUVs for Vietnamese families.
    0
  • Champion of ISUZU World Technical Competition
    Affirming the commitment to continuously enhancing “Customer Satisfaction,” serving as a Spare Parts Storage Area, a Technical Training Center, and an Advanced Repair Facility.
    0
  • Obtained ISO 9001 Certification
    A commitment to quality for ISUZU's customers and partners.
    2020
  • Entire Product Line Achieved Euro 5 Standards
    Pioneered compliance with the Government's emission standard roadmap in Vietnam.
    2022
  • 100,000 Vehicles Produced Milestone
    A milestone affirming product quality and consumer demand for ISUZU in Vietnam.
    0
  • Implementation of New Global ISUZU Corporate Identity
    Standardized ISUZU's global branding to provide a consistent and high-quality customer experience.
    2023
  • Triple-Star After-Sales Award for the 3 Consecutive Years
    Reaffirmed commitment with the Dealer network to accompany customers with quality products and after-sales services.
    2024
  • Joining the Thai Chamber of Commerce and Industry in Vietnam
    Strengthening collaboration with the Thai business community, creating opportunities for networking and sustainable business growth.
    0
  • The 1st Driver Skill Contest
    A competition honouring driver skills and highlighting their crucial role in driving the economy forward.
    0
  • Joining the Vietnam Logistics Business Association (VLA)
    A milestone marking Isuzu's efforts in contributing initiatives to support the logistics industry in Vietnam.
    2025
  • 30th Anniversary of ISUZU Vietnam
    Celebrating 30 years of accompanying customers, reaffirming the commitment to sustainable growth and continuous innovation.
    0
ISUZU Vietnam’s
Innitiatives
  • Maintenance Training and Eco-drive Training

    Maintenance Training and Eco-drive Training

    In collaboration with ISUZU Authorized Dealers and Partners, the program guides customers and drivers on vehicle maintenance, daily inspections, enhancing safe driving skills, saving fuel, reducing environmental impact, optimizing costs, and increasing sustainable value.

  • Eco-Drive seminar for ISUZU Customers in Japan

    Eco-Drive seminar for ISUZU Customers in Japan

    The program helps ISUZU customers enhance fuel-efficient driving skills, reduce emissions, and protect the environment while exploring ISUZU's sustainability philosophy through experiences at the Hokkaido Proving Ground, Fujisawa Plant, ISUZU Plaza, and Headquarter.

  • Driver Skill Contest

    Driver Skill Contest

    The Driver Skill Contest enhances drivers' safety skills through real-world challenges, reflecting ISUZU Vietnam's commitment to traffic safety culture and honoring drivers' vital role in ensuring the smooth flow of goods across the nation and powering our economy.

  • NATIONAL ISUZU SKILL Contest

    NATIONAL ISUZU SKILL Contest

    Gathering Dealers' After-Sales Service teams, the contest enhances skills and selects Vietnam’s representatives for the ISUZU World Technical Competition. The tests follow ISUZU standards, and aims at improving service quality, optimizing vehicle operation, supporting customers, reducing emissions, and promoting sustainable development.

  • isuzu caravan experiential event

    isuzu caravan experiential event

    ISUZU Caravan is an experiential event featuring the ISUZU D-MAX and mu-X, designed to connect customers and provide real-world driving experiences across diverse terrains and multiple provinces.

    Beyond the driving experience, the program integrates meaningful community activities such as supporting those in need, renovating schools, donating gifts to children and families in remote areas. These efforts reflect ISUZU's commitment to accompanying customers and contributing to society.

  • isuzu heart & smile community project

    isuzu heart & smile community project

    Initiated in 2007, ISUZU Heart & Smile project is ISUZU Vietnam's corporate social responsibility project, dedicated to positively impacting the community and society. Each year, through this program, ISUZU Vietnam organizes various meaningful activities such as supporting education, developing human resources, aiding disaster recovery, and improving living conditions. These efforts help spread kindness and contribute to sustainable development in the community.